Plan estratégico de mercadeo emprendimiento Cocoa+
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- Año de publicación 2018
- Idioma Español
- Publicado por Bogotá : Universidad Externado de Colombia, 2018.
- Descripción
- The entrepreneurship is based on creation of Colombian Company whose principal purpose is the production, distribution and marketing of Premium cacao's own Brand: COCOA+. The main objective is positioning this Brand within the segment of chocolate for breakfast and be considered an export product. The value promise is provide to the consumer a chocolate of high quality, organic, dark, healthier, full of flavours and sensory experiences. In addition, the Project implicates high content of Corporate Social Responsibility (CSR) due to involves in its value chain to indigenous and campesino communities of the regions where the cacao originates.
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Citación recomendada (normas APA)
- Diana Carolina Rosada, "Plan estratégico de mercadeo emprendimiento Cocoa+", -:Bogotá : Universidad Externado de Colombia, 2018., 2018. Consultado en línea en la Biblioteca Digital de Bogotá (https://www.bibliotecadigitaldebogota.gov.co/resources/3237760/), el día 2024-05-04.