Plan de negocios para incursionar en el mercado de las bebidas sanas y relajantes, elaborando un té a base de productos naturales
Develop a business plan whose functÍon is to venture into the market of healthy and relaxing drinks, making a tea based on natural products, for a defined sector of the city of Bogotá.
The specific objectives are:
- Make a market research to know socioeconomic stratum, gender, and geographical location of consumers of healthy and natural products, identifying tastes and preferences, in order to establish consumption habits and make a projection on future demand at the sector level.
- Mark out the correct strategy so that the business is in accordance with the legal aspects that define the use of relaxing drinks within Colombian legislation.
- Establish from a real information of the business and the environment, a financial analysis that allows defining future scenarios, risk and profit margins.
Fuente:
Universidad Externado de Colombia
Tipo de contenido:
Tesis
