Modelo de negocio & plan de negocio: “Transformando el modelo de negocio de los cursos virtuales de inglés en la ciudad de Bogotá, aplicando innovación inversa & Lean-Startup”
General Objective:
Elaborate a business plan focused on designing a startup, to offer virtual English courses, with live teachers in the city of Bogota, changing the current business model and applying the concepts of reverse innovation and lean start-up.
Specific objectives: •Design a new business model to offer virtual language courses at a very low price, with live teachers.
•Define a viable minimum product, which can be offered in a massive and free way, applying the concept of reverse innovation and lean startup.
•Create a strategy to optimize and take advantage of the internet service available to citizens, to offer the virtual English course.
•Propose strategic alliances with Universities that offer the language course, so that the students make their internships as teachers of our startup.
•Define a commercial proposal to obtain publicity contracts with companies in the city of Bogota, so that they make their advertising guidelines on the startup's website.
•Define the most appropriate technological platform, which allows to offer the service of virtual English courses.
Fuente:
Universidad Externado de Colombia
Formatos de contenido:
Tesis