Towards a sustainable progress: a business report exploring how the use of hemp (cannabis textile) by local smes would contribute to the development of the slow fashion market in the colombian fashion industry
Abstract:
The development of sustainability is nowadays visible in every industry. For the fashion industry, it is the foundation of the slow fashion movement, which strives for a balance between production, consumption, and impact on an economic, environmental, and social level, better understood as the triple bottom line (Fletcher,2010). This balance is reached through sustainable practices involving the community, the conscious use of natural resources, or the transition to materials less destructive to the future of fashion and the ecosystem, among others. This report will address the possibility of using fibre derived from the Cannabis plant, hemp, in the Colombian fashion market and how this would help reinforce the slow fashion movement and the market's sustainability. Following the interpretive paradigm, this research project followed a qualitative approach aimed at understanding the reality of the environment in the fashion sector in depth through semi-structured interviews with members of the local fashion industry who are knowledgeable about hemp, its characteristics and potential (Cresswell, 2018). By understanding the context of the Colombian fashion industry and sizing the current role of local sustainable brands, the potential and innovation of these emerging brands were pinpointed. However, there is a gap in education, government assistance and innovative supply that would allow for the immediate production, commercialisation, and use of hemp in Colombia. Nevertheless, due to the conditions, tools and knowledge that brands already possess today, a phased implementation can happen in the long term. This report will outline key strategies for hemp implementation considering the timeframe and the stakeholders involved, as well as bearing in mind the barriers and opportunities identified throughout the research. These recommendations were based on four key aspects: the immediate actions a local brand could take, the need for education, creating assertive marketing and establishing the government's role. Hence, this project will provide an overview of the actual status and requirements for the Colombian fashion industry to achieve a more sustainable and conscious market.
Citación recomendada (normas APA)
María Carolina Rodríguez García, "Towards a sustainable progress: a business report exploring how the use of hemp (cannabis textile) by local smes would contribute to the development of the slow fashion market in the colombian fashion industry", Colombia:-, 2022. Consultado en línea en la Biblioteca Digital de Bogotá (https://www.bibliotecadigitaldebogota.gov.co/resources/3711975/), el día 2025-06-30.
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Towards a sustainable progress: a business report exploring how the use of hemp (cannabis textile) by local smes would contribute to the development of the slow fashion market in the colombian fashion industry
