ArbiMack: tejiendo la sierra

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Descripción: Arbimack is an online business project of an Arhuaco student that seeks to position itself as a marketer of ancestral products, belonging to the millenary Arhuaca culture. Its objectives are to offer potential customers the purchase of products from this community, make users live an Arhuaca experience using digital tools and formats, and eliminate the outsourcing that currently surrounds the commercialization of these products, thus supporting the community and being a source of income for it. Arbimack wants to offer its product to men and women with a medium and medium high socio-economic level who appreciate the great symbolic value and craftsmanship of this indigenous group. These people are aware of the importance given to the manufacture of these products by members of this community, and understand that the acquisition of these means a support to the preservation of Colombian cultures, seeking as a sole purpose a conscious social responsibility.
Citación recomendada (normas APA)
: Carolina Alarcón Fuentes, "ArbiMack: tejiendo la sierra", -:Bogotá : Universidad Externado de Colombia, 2018., 2018. Consultado en línea en la Biblioteca Digital de Bogotá (https://www.bibliotecadigitaldebogota.gov.co/resources/3237732/), el día 2024-05-17.

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