Abstract:
Technology, events, and sustainability are three interconnected concepts that play a key role in influencing our society and business landscape. Technology has changed various aspects of our lives and the events industry is no exception. The advent of advanced digital tools and platforms has transformed the way events are organized, conducted, and experienced. Events such as festivals, conferences and celebrations traditionally pose significant environmental problems due to their resource-intensive nature. The mass gatherings of people combined with excessive energy consumption, waste generation and greenhouse gas emissions have contributed to the global climate crisis.
Faced with this problem, sustainability has become a key factor in event management. Sustainable development in the context of events refers to the adoption of practices that minimize negative environmental, social, and economic impacts. It encompasses a range of strategies including resource efficiency, waste reduction, carbon neutrality and promoting social responsibility. Incorporating sustainability principles into event management helps to take environmental concerns into account and aligns with the growing demand for responsible and ethical practices from consumers and stakeholders. The importance of this research lies in its potential to provide valued insights into how technology can be used to increase sustainability in the events industry.
This study examines the intersection of these three concepts and aims to contribute to the development of innovative approaches and best practices for organizing green events. Additionally, understanding the sustainability perspectives and expectations of event attendees will provide valuable guidance to industry leaders in meeting changing market demands. At a time when the climate crisis requires urgent action and when consumers are becoming increasingly aware of the impact of businesses and industries on the environment, it is important to seek innovative solutions that respond to these challenges.
Citación recomendada (normas APA)
Felipe Camargo Vargas, "New technologies as a competitive advantage in sustainable event management", Colombia:-, 2023. Consultado en línea en la Biblioteca Digital de Bogotá (https://www.bibliotecadigitaldebogota.gov.co/resources/3712006/), el día 2025-06-24.
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