Brands and Museums: A cross-industry innovation approach to foster pro-social impact

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Descripción: Abstract: Innovation is an essential asset in an ever-changing world. Commercial brands that used to focus solely on profit are increasingly facing criticism from different parts of society to the point of risking their sustainability and space in the future. Pro-social and impact-driven brands are rising, and such is the literature about business models navigating new kinds of 'enlightened' free-market strategies. Since museums have experienced -and still are- a similar change, they can be considered experts in navigating social and cultural impact matters. Through the methodology of cross-industry innovation, one sector can learn from another to disrupt the status quo and achieve valuable paradigm shifts. This article reviews the literature on the change of brands and museums towards the social, laying the foundations for an interesting dialogue between two apparent opposite creative sectors, comercial and cultural, profit-driven and non-profit social institutions.
Citación recomendada (normas APA)
: Sabina Londoño del Castillo, "Brands and Museums: A cross-industry innovation approach to foster pro-social impact", Colombia:-, 2022. Consultado en línea en la Biblioteca Digital de Bogotá (https://www.bibliotecadigitaldebogota.gov.co/resources/3711823/), el día 2025-05-18.

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