Stakeholder Orientation And Innovation: A Quantitative Study On Patenting = Orientación a partes interesadas e innovación: un estudio cuantitaivo sobre las patentes

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Descripción: The purpose of this research is to gain a deeper understanding of the relationship between stakeholder orientation and innovation. By using patenting activity as a proxy of innovation, this study evaluates whether a higher orientation towards community, customers, employees, suppliers, and the natural environment, increases the number and quality of firms’ innovation. Relying on a rich dataset, which tracks patents and stakeholder orientation of 605 US companies over eleven years, the study tests the relationship between the orientation towards each of the considered stakeholders and the propensity to innovate. Results show that (1) a higher stakeholder orientation boosts both the number of patents and their radicalness and originality (2) customers, employees and the natural environment orientation have a positive impact on innovative activity. In general, the empirical outcome supports the view that by involving and balancing heterogeneous points of view, the company fosters its creativity.
Citación recomendada (normas APA)
: Santiago Mesa Bogotá, "Stakeholder Orientation And Innovation: A Quantitative Study On Patenting = Orientación a partes interesadas e innovación: un estudio cuantitaivo sobre las patentes", Estados Unidos:-, 2017. Consultado en línea en la Biblioteca Digital de Bogotá (https://www.bibliotecadigitaldebogota.gov.co/resources/3711183/), el día 2025-05-24.

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