El centro comercial como tercer lugar

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Descripción: This current study clarifies the marketing discipline of place as part of the marketing mix and the link with malls. Drawing from only resource exchange the document problematizes the assumption that place is merely physical locales by highlight how places can become inseparable aspects of consumer lives. These exchange processes, and the complexity of the offered resources, influence consumer's relationship with a commercial area as well as their sense of well-being.
Citación recomendada (normas APA)
: David Augusto Cortés Gómez, "El centro comercial como tercer lugar", -:Bogotá : Universidad Externado de Colombia, 2018., 2018. Consultado en línea en la Biblioteca Digital de Bogotá (https://www.bibliotecadigitaldebogota.gov.co/resources/3237671/), el día 2025-05-03.

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