This work presentes a study of Neuromarketing which measures the emotions of Focus, Engagement, Stress, Interest, Relaxation, Excitement of men and women as they walk through a Shopping Center, during two scenarios, when they meet people and when the place is empty. There is evidence of the difference between men and women in emotions, their prevalence and how the brain is stimulated in spaces when there are people and when there are none. Additionally an investigation is presented that throws the importance of the natural spaces, the free air and the vegetation and its relation with the human being, in addition by means of hypotheses raised can be known the influence of the Biophilia in the behaviors of the people an in their decision shopping.

Retr. del autor

Investigación centrada en el análisis del servicio transformador como eje en la atención y su impacto a nivel social y cultural dentro de la sociedad. Tomando como base de este estudio posibles conductas de discriminación y características en el servicio ofrecido a parejas gay por parte de los vendedores de un número determinado e identificado de locales de un reconocido centro comercial de la ciudad de Bogotá Como variables y sujetos de análisis, se comparó la atención ofrecida y recibida a una pareja heterosexual, una pareja gay masculina y una pareja gay femenina.