Por: Martha Cañon Chingaté
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Fecha: 01/01/2018
This project called "SuaviCrem" is the result of the experience of observing the trend towards the need for self-care with natural products especially for women, and because of the environmental care, the daily use of toxic chemical substances in products and the high cost of existing ones. In the current market, there is too much competition in both industrial cosmetics and natural cosmetics which have been becoming very important in the last decade. The companies with which they compete are truly powerful: each time new products abound in the market but also the needs are increasingly more specific, skins are increasingly sensitive, which require more care, so the differentiator of "SuaviCrem" is that it has 100% ingredients of organic vegetable origin; the main one is aloe, which has excellent properties in cell regeneration being an alternative as anti topical oxidant "SuaviCrem" is aimed at women and men of social-economic stratification from 3 to 6 and within the clients will also have naturist pharmacies; the product is handled in recyclable packaging of ten (10) grams, making the
company a sustainable place
Fuente:
Universidad Externado de Colombia
Tipo de contenido:
Tesis
