Por:
Olga Lucía Gómez Castro
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Fecha:
2017
A process of innovation in a micro and small business requires, as in any company, to have its strategic management model established with which to guide the phases and activities to be undertaken and their interrelation, resources to be allocated, the objects to be achieved, structure of support, action plans to achieve it, measurement and evaluation of the process.
When we refer to the strategic management model of the company, it is necessary for top management to declare or already have their policy statement, objectives, which may be qualitative or quantitative but that reflect what the company expects to obtain, and principles regarding innovation.
The consulting firm TANTRUM offers services focused on the development of strategy, culture and development of innovation projects, creating technological tools tailored to the needs of its customers, including the entire research process of trends at the national level and international, in matters of consulting in innovation with the use of technological innovations in particular the virtual reality, to work models of systems of innovation in micro and small companies, that allow to validate the viability and scope of its projects, based on knowledge management with the aim of seeking new alternatives for business models, new products or services, new production systems, with the aim of expanding their participation in the market or being pioneers in the economic sector to which they belong.
Fuente:
Universidad Externado de Colombia
Formatos de contenido:
Tesis
