Estudio de factibilidad de una sucursal de la cafetería Arco Iris en el municipio de La Vega
Understanding the current market conditions of municipalities near Bogotá, the idea is to present a project for the opening of a branch in the municipality of La Vega Cundinamarca of the Arco Iris Cafetería currently located in the municipality of Sasaima that has operated optimally in the last 50 years.
How should the expansion project of the operation be integrated at the infrastructure and market level?
Therefore, it was evaluated:
- Evaluate if the municipality of La Vega meets the appropriate market conditions to open a Rainbow Cafe location through a study that evaluates the market and its competence to establish a commercial strategy to penetrate this demographic sector.
- Analyze the current structure of the business in order to find the most efficient and optimal way to design the project (expansion of the business) taking into account all current processes.
- Define a project implementation plan in terms of time (duration), resources (physical, human, technological and economic), and scope.
Fuente:
Universidad Externado de Colombia
Formatos de contenido:
Tesis