Diseño integral de una solución digital para innovar el modelo de negocio de la industria del retail integrando analítica, cloud computing e internet del todo (IoE)
In this research the necessary components are validated to elaborate the integral design of a Digital Solution (multilateral platform)
using Cloud Computing and Internet of Everything (loE) applicable to the retail industry allowing the management of suppliers and clients to improve the quality of life of these, through the Electronic Commerce of products of family basket from the data
generated by smart refrigerators in Bogota.
The plans that are addressed are business, social and technological to improve the quality of life of users, followed by identifying the revolutionary agents within the business model that promote processes of Organizational Transformation, framed by regulatory
factors in front of multilateral platforms, Cloud Computing and loE in Colombia.
The above is based on the quantitative, correlational study that as a result allows to establish the behaviors that emerge in the face of the integration of technologies in the business models, social changes (emotional, economic and experiential planes) and the
market thanks to their adaptation to new parameters of the context, which arise from processes of digital transformation generated
worldwide and seeking the adoption of new channels for the acquisition of products or services, which in turn contributes to economic and sustainable development at the country and business level retail.
Fuente:
Universidad Externado de Colombia
Formatos de contenido:
Tesis
