The digital Experience as a key IT factor = L’expérience digitale, un enjeu incontournable
The communications services market is undergoing a transition as the growing interconnection of providers is diminishing the importance of coverage as a differentiator, and shifting the focus to the value-added service portfolio and customer experience. At the same time, new options are emerging to deliver optimized technologies for the IT service management framework within the internet sphere.
Orange Business Services, communications service provider, develops and understands together with Accenture consultants, both clients needs and customer experience strategies for deploying an improved management service portal. The process to enable this competitive strategy for OBS includes the research of new tends in technology, the comprehension of customers expectations and needs, and the introduction of the evolutions that competitors are implementing within the market.
Fuente:
Biblioteca Virtual Banco de la República
Formatos de contenido:
Tesis
