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Por: Angela Lorena Gutiérrez Guzmán | Fecha: 2020

Frut Mar es una comercializadora de aguacate que opera desde 2016 en Corabastos y que actualmente vende a clientes al por mayor. En el siguiente trabajo encontraran un Plan de Mercadeo diseñado para dicha comercializadora, aprovechando el auge que ha tenido la producción, comercialización y consumo del Aguacate. (en parte por los grandes beneficios que representa este fruto para la salud y los buenos hábitos alimenticios). Se propone inicialmente la construcción de una estrategia corporativa que le permita tener identidad y recordación de marca a la comercializadora en un mercado commodity; por medio de la composición de la visión, misión y concepto de producto Frut Mar podrá diferenciarse de su competencia. En segunda instancia se presenta el Plan de mercadeo, en donde como primera medida se propone una estrategia de comunicación, que va desde la renovación de marca, inversión en comunicación digital, exhibición en punto y la participación en ferias de alimentos, que le permitirán a Frut Mar pensar en nuevas alianzas para la apertura de canales de venta y clientes nuevos. Sin embargo, también se propone estrategias de fidelización, rentabilización y altos niveles de servicio para potencializar la facturación de clientes existentes.

Fuente: Universidad Externado de Colombia Formatos de contenido: Tesis

Temas:
Otros

Por: Rafael Leonardo Parada | Fecha: 2017

Es un trabajo enfocado en realizar un diagnóstico actual del producto y de la Fundación dejamos huella, y de este modo definir el plan de marketing adecuado para garantizar la buena penetración al mercado de comidas refrigeradas y la sostenibilidad de este a lo largo del tiempo garantizando que la empresa sea autosostenible

Fuente: Universidad Externado de Colombia Formatos de contenido: Tesis

Temas:
Otros
Administración

Por: Pablo Esteban Arias Vargas | Fecha: 2018

In this research, the bilingual process was evaluated at Jose Allamano Bilingual School, which established the relationship between the results of the institutional tests of the 6th grade mathematics area and the bilingual educational practices. Through an evaluation applied to the bilingual process and supported by qualitative and quantitative approaches, it was highlighted that bilingual educational practices play an important role because there is an incidence of the methodological approach of bilingualism since the results of the academic averages for the mathematics area were affected almost by the quasi-experimental intervention to present and evaluate the topics in the Spanish language in the institutional tests of the mathematics area in a group of 6th grade (because the institution carries out the methodology of math classes in English). Although it was shown that this factor did not affect the teaching -learning process of the contents for the area, most of the participants of this research considered that this is largely due to the similarity of the proper terms of mathematics in the English and Spanish language.

Fuente: Universidad Externado de Colombia Formatos de contenido: Tesis

Temas:
Otros
Matemáticas

Por: Ilda Yanett Guacari Vizcaya | Fecha: 2018

The evaluative investigation of the Municipal Bilingualism Plan "Mosquera Lives English" was developed in order to analyze to what degree this program has contributed to the strengthening of bilingualism in the public schools of Mosquera in the Department of Cundinamarca. Hence, in order to conduct this study, the document was reviewed in terms of: objectives, goals and strategies; as well as an analysis of the evolution and the trajectory of the results of the English exams "Saber" for 11th graders since the year of the start of the implementation of the plan, 2016. Similarly, some of the participants of the program were consulted, including: The English teachers from the public teaching institutions, the teaching directors, the bilingualism coordinator, the bilingualism advisors, and the Head of Quality from the Education Secretariat of Mosquera. All of this in order to gain a more compete perception of the execution and results of the plan after five years in development. Finally, this investigation found that bilingualism in the public educational institutions of Mosquera was strengthened significantly; improving the level of English of the students in the English exam "Saber" for 11th graders in the last years, with scores even above the departmental and national average among public institutions of the country.

Fuente: Universidad Externado de Colombia Formatos de contenido: Tesis

Temas:
Otros

Por: Claudia Marcela Bermúdez Santamaría | Fecha: 2019

This is a document that tries to contribute to the lnstitutions of Higher education in the identification of the factors linked with the investigation from the potentiality, analyzing the main actors for the insurance of the quality in the above mentioned programs, and the way of guaranteeing the investigation as fundamental factor for the process of formation of the students. This investigation was realized under an method of joint investigation of court evaluative, in which he analyzes from the conception that is had of virtual education and the conditions that are needed so that this one happens, the regulates in Colombia for the accreditation of high quality of programs of undergraduate, and the information brought in the information systems institutional like externa! by the programs of undergraduate of Business Administration of two University institutions the accredited one (lnstitution A) and other one without crediting (lnstitution B).

Fuente: Universidad Externado de Colombia Formatos de contenido: Tesis

Temas:
Otros
Educación

Por: Carolina Salazar Ospina | Fecha: 2020

The role of memory in judicial settings produces truths; In the case of Land Restitution, the memories of the victims are equivalent to social evidence. During this process, the victims' stories are complemented with institutional records and the information collected in the field work, carried out by the Unit as evidence to fail the sentences. These memories are key to the integral reparation, which includes within the orders of the sentences a series of economic and symbolic benefits, with which they transform their lives. In the case of La Palma, the stories have been used to identify land abandonment patterns, given the fear imparted by irregular groups, as their inhabitants were forced to move to neighboring municipalities , the return and the economic impulse that gave them the technical support and the estate plan agreed with the Unit. Likewise, their stories propase strategies to strengthen other reparatiÓn programs in the future, in which new generations are included, from social innovation initiatives, where agricultural products are harvested and processed with value proposals, to reduce the gap between The rural and urban world.

Fuente: Universidad Externado de Colombia Formatos de contenido: Tesis

Temas:
Otros

Por: Angela María Prías Trujillo | Fecha: 2020

This article compares the critical barrier to civil war settlement in El Salvador and Colombia and analyzes the violence behavior in the post accord period. It emphasizes that in Colombia, some political parties argue about a Colombian salvadorization of violence, whose primary claim is seeing in the settlement with FARC-EP the reason of violence increasement in principal cities, as occurred in El Salvador during de post-accord period. It compares, in both countries, the war background, the negotiations process and the homicide rate in the post-accord period to point out that violence behavior after the conflict in El Salvador and Colombia is quite different and it is no possible to argue that in Colombia homicides will increase in all national territory as occurs in El Salvador. The article concludes refuting salvadorization thesis and identifies new tendencies of violence in Colombia influenced by a readjustment of forces in border territories without adversely effects in principal cities.

Fuente: Universidad Externado de Colombia Formatos de contenido: Tesis

Temas:
Conflicto armado
Otros

Por: Andrea del Pilar Aristizábal Gil | Fecha: 2018

This work is a deep look al the youthful reality of Bogot{1's rurality. allowing us lo identify. analyze and. above all, launch new educational strategies that integrate rurnlity and urbanity: intcgrality that has as its only objective the search for human development. the continuous improvement or the quality nr Ii le and above nil the realization or the dreams of rural youth. In this work. the reader \Viii find in detail the problem that inspires to carry out this research. sccon

Fuente: Universidad Externado de Colombia Formatos de contenido: Tesis

Temas:
Desarrollo urbano
Otros

Por: David Felipe Espinosa Torres | Fecha: 2018

Blended learning has turn to be a well-documented successful learning approach that allows the development of face-to-face and virtual lessons through the creation and adaptation of digital materials during the last decade. Thus, the present study entails the description and process of a qualitative action research case, which took place at Liceo Los Alcazares, a private institution located in Bogota, Colombia. This research study seeks to provide a theoretical and practical contribution.

Fuente: Universidad Externado de Colombia Formatos de contenido: Tesis

Temas:
Otros

Por: Gina Lizeth Estupiñán Corredor | Fecha: 2018

El presente trabajo contiene una evaluación realizada a una institución educativa, con el fin de revisar la calidad de la educación preescolar que se brinda allí. Está enfocada en el currículo de preescolar del Colegio Oxford Bilingual School de Tunja, siendo el currículo parte importante en el desarrollo de las metas institucionales. Además, busca aportar razones al sector educativo sobre la necesidad de prestar un servicio de calidad en las instituciones educativas con acceso a la educación preescolar. Pero, teniendo como columna vertebral el currículo. Es decir, la investigación no solo pretende describir las características de un preescolar de calidad, sino enmarcar la relación que tiene el currículo en dicho proceso. Este trabajo está dividido en 5 capítulos, el primero contiene todo lo relacionado al planteamiento del problema, el segundo los fundamentos teóricos y legales que sustentan esta investigación, el tercero la metodología junto con el modelo de evaluación C.1.P.P. propuesto por Stuffelbeam y que lleva a la toma de decisiones en un determinado programa, el cuarto, presenta los hallazgos y resultados y el ultimo las conclusiones, recomendaciones y limitaciones de este estudio.

Fuente: Universidad Externado de Colombia Formatos de contenido: Tesis

Temas:
Educación
Otros