Plan de negocios modelo Canvas, grado inversionista, para una empresa de exportación de mascotas
The theme of this document was to do a business plan for the canvas model, investor grade, for a pet export company, with
global reach. To satisfy this objective, a series of comprehensive and consistent activities were carried out, initially to reach an
understanding of the current pet export market, followed by the identification of the main variables that will create value,
subsequently, the value proposal was elaborated, potential clients were identified and a strategy was developed to strengthen the relationship with them. Finally, the proposal of the distribution channels was designed, identifying the possible sources of
income, recognizing the resources, activities and key partners, constructing the frame of reference of the business plan canvas
model which allowed to determine the viability of the export project which It is favorable as long as there is an investment of 200
million, provided that each of the phases of the elaborated canvas project is fulfilled.
Fuente:
Universidad Externado de Colombia
Formatos de contenido:
Tesis
