Por:
Greg W. Marshall
|
Fecha:
2019
Welcome to the world of marketing management! Now is a great time to be studying about marketing. In fact, marketing as a field of study has much to offer everyone, regardless of whether or not the word marketing appears in their job title. Whether your interest and training are in engineering, accounting, finance, information technology, or fields outside business, marketing is relevant to you. You can be confident that, when finished with this course about marketing management, you will emerge with a set of knowledge and skills that will not only enhance your personal effectiveness as a leader and manager regardless of your area of responsibility or job title, but will also positively impact the performance of your work group and firm. Mastering great marketing is useful for anyone! Despite the strong case for the value of learning about marketing, marketing is often misunderstood for a variety of reasons. So before we go any further, lets start by clearing the air. Before you learn about great marketing and how to successfully manage it, it is important to address some misconceptions and stereotypes about marketing. Getting these out in the open will give you the opportunity to challenge your own perceptions of the field. After this section, attention will quickly turn from marketing misconceptions to marketing realities in todays business milieu.
Fuente:
E-books 7-24
Formatos de contenido:
Libros
