La Despensa D.C is a venture created by two people who wanted to start selling healthy products in Bogotá through social networks. However, thanks to their short age and inexperience, they have committed different mistakes that probably have been the reason why they have struggled to grow faster. Among the most serious failures that are diagnosed, is the lack of a structured strategy of digital marketing, which really identifies their segment and through this can create strategies that ultimately increase sales and profitability of the company. In this degree project, a diagnosis of the company's situation is made and an action plan is developed to carry it out in a realistic and organized way.

El siguiente trabajo de grado va a desarrollar el plan estratégico de mercadeo para la empresa Cec; una empresa de consultoría. En primer lugar, se va a hacer un contexto del entorno en un análisis situacional, en el que se va a plantear el macro entorno y micro entorno. En el macro entorno se hablará de la situación actual del país, cifras de crecimiento y número de empresas vigentes por tamaño y locación geográfica. En el contexto del micro entorno se investigará a profundidad el sector de la consultoría y su entorno. Siguiente a esta investigación del entorno se desarrollara una auditoria interna en la que se evaluará por medio del diamante de Porter las ventajas competitivas y las posibles debilidades de la compañía, con el fin de revisar posibles estrategias y tácticas a corregir y potencializar y comunicar las fortalezas. Al finalizar el trabajo se entenderá con precisión en que entorno se encuentra la consultora Cec y que planes, posiciones y estrategias de mercadeo se pueden llevar a cabo para diferenciarse en el mercado, potencializar sus fortalezas y mejorar las debilidades, logrando crecimiento y rentabilidad en la compañía.

This paper explores the participation of non-state providers in public service delivery in post-conflict reconstruction societies particularly for the provision of education. Using a qualitative research method the literature regarding state capacity and governance in war-to-peace transitions is assessed to identify the pros and cons of private sector intervention. As a case study the model of public-private partnerships (PPPs) in education in Colombia is analysed in order to examine the extent to which engagements with non-state actors can be a complementary strategy to assist former combatants and victims during the implementation of a potential peace agreement between the Colombian government and the Revolutionary Armed Forces of Colombia – FARC. The Colombian model developed through the Familiar Compensation Fund – Cajas de Compensación Familiar – may be an alternative to offering educational programmes for children and youth ex-combatants. In the light of the plausible signing of a final peace agreement the provision of effective incentives in terms of basic public services will be a key driver for peacebuilding. The importance of education in development and processes of reintegration is well known, but the challenge is how to deliver adequate teaching services for children and young fighters in a context characterized by low state capacity and resource constraints. According to institutional frameworks, the model of PPPs in Colombia has served to deliver social programmes to poor communities, former combatants and victims of the armed conflict. Therefore, the case study is framed in four regions: Bogotá, Antioquia, Putumayo and Caquetá where the majority of the municipalities of the post-conflict will be concentrated except for Bogotá. The Familiar Compensation system, also known as Social Security Institutions, is a fundamental actor in the development of the Colombian social policy. Apart from providing social welfare services to workers and targeted communities, these institutions are key allies of the government in the implementation and execution of public programmes regarding the delivery of education, housing and health services given their experience, infrastructure, good practices and national coverage to reach the population in urban and rural regions. This innovative coordination between the public and private sector is also seen in the active role the Family Compensation Fund has in the articulation and definition of public policies at national and regional levels. Likewise, the SSIs have participated actively in the delivery of public education through different type of contracts under specific socio-economic requirements and governmental policies in order to benefit disadvantaged children and adults including demobilized and victims. The SSIs CAFAM, COMFAMILIAR PUTUMAYO, COMFACA and COMFAMA operate a variety of educational and complementary programmes according to the needs of each region. Some of them have worked together to deliver non-traditional educational services in municipalities intensely affected by the internal conflict, which are funded by both governmental and international agencies. In a post-conflict setting, the intervention of the SSIs as non-state providers would be crucial for state building as a result of the coordination mechanisms developed so far between the state and the private sector; the institutional and operational capacity of the SSIs in the provision of social services; and the accountability mechanism created to supervise and control the Family Compensation system through the Superintendence of Family Subsidy. Hence strengthening engagements with non-state actors in Colombia may contribute to restoring legitimacy and accountability in marginalized regions exercising the state an indirect role in service delivery via regulation and monitoring. Still accountability will need to be reinforced since some SSIs have been intervened due to political clientelism and local elite capture of decision-making, which have undermined their social impact in the communities where they operate. Nonetheless, the successful experiences of the Family Compensation Funds – among which are entrepreneurship, housing, microcredit, and education services – can be replicated and articulated in rural areas following the alternative model of PPPs in service delivery.

Análisis y apuntes acerca del contrato celebrado entre el Gobierno Nacional y Edmond Brochon, dueño de la Ferrería y huelleras de Pacho, en enero de 1910. El documento es enviado por el Ministro de obras públicas al Senado de la República, con el fin de que se apruebe la compra. A lo largo del informe, se puede encontrar información sobre tipos de armas y municiones cotizadas, así como la justificación de cada una de las piezas solicitadas.

Abstract: Geographical Indication (GI) contains a number of economic tools and, due to the close relationship with their territory of origin, GIs are used as a mechanism to reach and benefit local communities through the increased remunerative value associated with their agricultural, handicraft and artisan production. Empirical evidence indicates GIs provide economic, social, and environmental effects over their territory of origin although; the grade of impact differs from case to case. Inadequate structures and weak governance also generate unexpected outcomes such as; abandonment of traditional practices, or the destruction of biodiversity —especially in developing countries where scarcity of economic resources and the inability of sustaining long–term commitments has been evident. GIs require a careful analysis of the circumstances in which the product is embedded under GI recognition, as well as the study of resources available for its implementation. GIs are a legitimate form of intellectual property —a status which guarantees the owner’s right to economically exploit it. Due to connection to the land, GIs could also generate social and environmental impacts over local communities that are not trivial. This paper aims to outline a GI implementation process that has a wider scope of variables, in order to obtain not only economic, but social and environmental benefits for the region to which the GI is linked. This paper is organized in two parts of three sections each. The first section describes the objectives, structure, and methodology used by the author. In the second, a “state of the art” for GI is explained; outlining some expected benefits and challenges. The third section establishes a legal basis for GIs, providing a background of the international legal schemes and current discussions. In Part 2, Section 4 analyses five existing GI cases; describing the circumstances and focus undertaken by GI policy makers. In the analysis that follows, specific patterns and relationships between variables and outcomes are discussed. Section 5 outlines an implementation process—including precise objectives, variables, and suggestions that can be adapted to specific circumstances. Section 6 summarises the main findings and final conclusions. Resumen: Las indicaciones geográficas (GIs por sus siglas in ingles) contienen un gran numero de herramientas, que debido a su estrecha relación con el territorio de origen, son utilizadas como un mecanismo que beneficia a las comunidades del lugar donde son producidas, este beneficio es generalmente concebido a través del mayor valor que el productor percibe dado el trabajo agrícola y artesanal relacionado con el GI. Aunque sus impactos difieren de caso a caso, evidencia empírica indica que GIs producen efectos económicos, sociales y ambientales sobre sus territorios de origen. Sin embargo, estructuras inadecuadas y pobre gobernanza pueden generar resultados inesperados tales como: abandono de practicas tradicionales o incluso, destrucción de la biodiversidad de la región – especialmente en países en desarrollo donde han sido evidentes la escases de recursos económicos y la inhabilidad de sostener compromisos al largo plazo. Por lo anterior, es claro que GIs requieren de un análisis cuidadoso sobre las circunstancias en las cuales el producto objeto de reconocimiento de GI es enmarcado, así como también, requiere de un estudio minucioso sobre los recursos disponibles para su implementación. GIs son una forma legitima de propiedad intelectual – un estatus que le garantiza al dueño del derecho a explotarlo económicamente. Debido a su estrecha conexión con la tierra, las GI también pueden generar impactos sociales y ambientales sobre las comunidades locales, adyacentes a su lugar de producción. Este documento tiene como objetivo establecer un proceso de implementación de GIs que logre obtener beneficios no solo económicos sino también sociales y ambientales a las regiones ligadas a las GIs. Este documento esta organizado en dos partes, cada uno con tres secciones. En la primera parte, la primera sección describe los objetivos, estructura y metodología utilizada por el autor. En la segunda sección, el “estado de arte” de GIs es explicado, resaltando algunos de los beneficios y retos que estas contienen. La tercera sección establece un base legal para las GIs, proporcionando un análisis general de los esquemas legales internacionales y las discusiones que se están llevando a cabo en el momento.

In Colombia the petrol supply sector lags well behind other sectors such as electricity supply, ports, and motorways, in undertaking an open policy. However, freeing the petrol supply market is considered necessary in order to release the state from the economic burden that it would otherwise have. This situation is particularly true in the oil industry, which is one of the most capital-intensive businesses. This thesis assesses the petrol supply chain in Colombia identifying the key driving factors, the companies involved and the challenges they are facing in the light of world and regional trends. In this way, a comparative assessment of the Colombian Oil Company (Ecopetrol) is undertaken looking at how other state-owned companies such as the Venezuelan, Brazilian, Mexican and the Argentinian are tackling similar problems. In addition, the thesis will assess what is the best trade off between importing and/or refining for supplying petrol to Colombia regarding three different schemes under three different scenarios of demand. The analysis considers environmental, institutional, technical and economic issues; the latter is assessed using a Linear Programming (LP) model. The paper concludes that the Colombian government should elaborate a white paper to restructure Ecopetrol. Administratively, the chairman should be appointed for a fixed period of time with the provide it with autonomy for selecting its most convenient business strategy. Ecopetrol should be opened up to both international competition and foreign partnership in order to compete in the global market. This would involve improving its competitiveness, pursuing international standards of efficiency and using benchmarking targets for its planning and development. In addition, the government and Ecopetrol should separate their accountancy; thus, subsidies for middle distillates consumed by low income groups should be funded through the national budget and not charged to Ecopetrol. Similarly, the government must commit to a policy of not withdrawing economic resources from Ecopetrol to finance independent projects. After undertaking this first series of measures, the next step should be setting a legal and stable framework for the capitalization and opening of Ecopetrol. In this way Ecopetrol should be listed in the stock exchange market both in the country and abroad initially offering a minority stake of its shares in the search for fresh capital, should reduce its political dependency and form strategic alliances to scale up its businesses and improve its efficiency.

A literature review disclosed that even under very strict caries preventive control, in young Swedish people many initial approximal lesions slowly progress. A study was performed to investigate if the same trend could be seen in young Danish adults. In 1996 a group of Danish military conscripts were investigated clinically and radiographically. Based on the radiographs, one lesion with radiolucency up to one third in the dentine was randomly selected from each conscript. Contact was established with these former conscripts in 2002 and radiographs taken around 2002 were used to investigate the state of the selected lesions in terms of regression, stabilization or progression. It was observed that about 60% of the selected lesions had progressed during the 5 to 6 year period. Therefore there was a need to look for other preventive measures than those traditionally used in a Danish context, such as instructions in flossing and local application of fluoride. Looking through the literature, it was realized that sealing of occlusal lesions was highly effective but this procedure was not used on approximal surfaces. The next step was to investigate if it was technically possible to seal approximal lesions and if so what material should be used. A laboratory study was conducted in which 6 dental materials were compared in relation to: their handling, presence at the surface of the lesion, and ability to penetrate into a lesion. Based on that study Gluma One Bond® (Heraeus Kulzer) was selected to be used in further studies. The final step was an 18-month clinical investigation to evaluate the effect of sealing approximal lesions. About 80 young adults from Denmark and Colombia participated in this investigation; each had at least 2 initial approximal lesions. One lesion was selected for sealing; the other one acted as control. Baseline radiographs were taken by means of special equipment so new radiographs could be taken in the same position after 18 months. The sealing procedure was performed in accordance with the guideline designed in the laboratory study. The patient was instructed to floss all sealed and non-sealed approximal lesions. Radiographs were used to assess caries progression in the test and control lesions in three ways: by comparing baseline with final scoring of the lesions on the individual conventional radiographs, by reading the conventional radiographs as pairs and finally using subtraction radiography of digitized images. The examiner was blind to lesion type (test or control) for all comparisons and also blind to whether radiographs were baseline or follow up in the case of examinations of the single radiographs and paired comparison. Repeat assessment of the radiographs was conducted on 20% of the radiographs and the subtraction images. For the paired comparison of radiographs and subtraction radiography assessment significantly more control lesions progressed (47.2%; 85%) than test lesions (22.2%; 43%) (P-values<0.05). For the independent examination of the radiographs a similar pattern was seen but the difference between the two groups was not statistically significant (P=0.06). In conclusion, many approximal lesions seemed to progress on young adults irrespective of the preventive regime they were advised to take. This study has developed and investigated a technique for sealing early approximal lesions which seems to be more effective at preventing lesion progression than conventional interventions such as brushing and flossing. There is a need however, for defining more precisely criteria at selecting lesions to be sealed; for developing better materials in terms of better penetration skill and that they stay there, and for clinical investigations which evaluate the long term effect of sealing the approximal lesions.

Se estudiaron las nociones de “significado musical” y “comunicación musical” en el contexto de la música popular usando una metodología cualitativa. Dos canciones de una banda de Funk-rock y 2 canciones de una banda de Jazz fueron usadas como estímulo. Seis integrantes de las bandas y un grupo de 14 participantes escucharon las canciones individualmente y se les pidió que indicaran qué momentos de la música llamaron su atención y luego que explicaran cuál era el significado de cada canción. Los principales resultados fueron: a) mientras escuchaban las canciones ni los músicos ni los oyentes no percibieron que la música expresara ideas o emociones la mayor parte del tiempo; b) el significado atribuido a las piezas dependió de las características objetivas de los objetos musicales que a su vez eran vinculadas con referentes semánticos por los participantes; c) esos referentes semánticos fueron proveídos frecuentemente por la letra de las canciones. Estos resultados fueron interpretados como evidencia de que el significado musical no es fijo sino contingente y que la comunicación de intenciones, ideas o emociones de músicos a oyentes no está garantizada, pero puede tener éxito si se cumplen algunas condiciones.

El objetivo del presente estudio fue evaluar la prevalencia de la parasitación por Demodex en el perro mediante una técnica de PCR en tiempo real (RT-PCR). Fueron utilizados 100 perros procedentes del Centro de Acogida y Protección Animal del Maresme (Mataró-Barcelona) que no presentaban signos clínicos compatibles con demodicosis y en cuyas historias tampoco constaba que hubieran padecido esta enfermedad. Se recogieron muestras de pelo de cada animal (250-300 pelos) de cinco localizaciones distintas (cabeza, dorso, miembros anteriores y posteriores y abdomen) y se llevó a cabo una técnica de RT-PCR para detectar el DNA de Demodex. Los resultados obtenidos mostraron un 17% de positividad, de los cuales 58,82% eran machos y 41,18% eran hembras. 64,71% animales de pelo largo y 35.29% de pelo corto. La ubicación del ácaro correspondió en su mayoría a abdomen (50%) y cabeza (33,33%), seguida de miembros posteriores (25%) y en igual proporción dorso y miembros anteriores (16,66%). Estos hallazgos confirman en un amplio muestreo de campo, la teoría de que los perros clínicamente sanos pueden albergar Demodex en sus folículos pilosos, y que por ende, las lesiones aparecen cuando la carga parasitaria aumenta significativamente. Se hace necesario continuar con este tipo de estudios para determinar si Demodex está presente sólo en una parte de la población canina (reservorios) que no supera el 20% o si por el contrario permanece en un pequeño número en la mayoría de perros, tal vez en migración constante, por lo que su detección se hace muy difícil.

En la actualidad, las soluciones técnicas que son aplicadas en un lugar vienen influenciadas por diversos factores, por una parte están sus propias condiciones, sus necesidades particulares, su tradición y conocimientos técnicos; y por otra las condiciones externas que lo vinculan a un mundo cada vez más globalizado y homogéneo.  Las ferias de la construcción, eventos donde se evidencian los materiales que predominan, las tendencias, la aceptación de las innovaciones y el nivel de las técnicas constructivas, permiten hacer una observación de la estructura del mercado donde éstas se realizan, su relación con el contexto global y su perspectiva hacia la constructibilidad.  A través de la comparación de los materiales y productos presentados en dos sociedades con culturas, geografías y contextos diferentes, como son Colombia y España, es posible entender cómo son aceptadas las tecnologías en función de las oportunidades y del grado de maduración de cada mercado, de su vínculo con el contexto global; y desde luego si esas tecnologías cumplen con las demandas reales del mercado en que son presentadas.