Por:
Carlos Alberto Del Rio Sandoval
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Fecha:
2017
The objective of the present work was to develop a business model for nautical cartography offered by the Colombian General Maritime Directorate (DIMAR), in order to contribute to its consolidation as a modern, efficient and competitive entity, which promotes the safety of navigation for the seas of the world.
A contextualization was made about DIMAR and its close relationship with the Colombian National Navy (ARC). It was explored about the types of nautical charts that DIMAR can trade, a diagnosis of nautical cartography was developed as a value proposition, aspects that served as inputs to generate a business model CANVAS which allows observing how it captures value for Colombia and delivers value to customers within the field of nautical cartography. This work was framed in a theoretical research at the descriptive level, with a documentary field design based on interview or structured questionnaire, non-experimental and cross-sectional questionnaire for the analysis of data from the empirical evidence. The results showed that only four countries in Latin America (Brazil, Chile, Mexico, and Colombia) have the capacity to produce nautical charts, but as Commander Ramírez (2017) stated on his interview, only Mexico has attempted to manage it as a lucrative business, without achieving any resounding success to date, as a result, these countries are dedicated only to cartographic production, with a focus on domestic maritime safety. The rest of the countries of the region, due to economic, technological and human resources deficiencies to carry out their cartographic surveys, appeal to Hydrographic powerful Offices such as the United Kingdom, the United States or Japan, with whom they face barriers such as the language and stagnation of alliances and agreements due to delayed diplomatic procedures. The business model Canvas placed in this work aims to serve two segments. The first segment is the countries which are geographically close to Colombia and have a high maritime activity and the second segment aims to countries geographically close to Colombia, without a significant commercial flow through their maritime ports and which have problems or limitations to carry out all their hydrographic surveys in order to ensure a safe navigation on their waters in spite of their acquired international obligations. In other words, this business model will allow Colombia to cooperate with countries and contribute to the maritime safety in the region among other benefits.
The appendices include the survey, all the notes of the unstructured interviews carried out, as well as all the interviews that were done in a structured way, including personnel who worked or still work in DIMAR, interviews with international organizations such as the International Hydrographic Organization (IHO) and the United Kingdom Hydrographic Office (UKHO), as well as interviews with people from some Central American countries who are responsible to the IHO on issues related to the hydrography of their countries. The interviews that were carried out in Spanish, are in the appendices in the original language with translation to English. The appendices have also taken into account a contextualization of the reader with a political map of Central America and additionally annexed a gallery of photos of the ships with which DIMAR currently carries out its naval operations.
Fuente:
Biblioteca Virtual Banco de la República
Formatos de contenido:
Tesis
