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Por: Patricia García M. | Fecha: 2018

El objetivo del presente trabajo es realizar una propuesta de plan de mercadeo 2018 para Diana Tous accesorios. Pyme Colombiana que fue creada en el año 2008 inspirada en la cultura Zenú con un portafolio que cuenta con: collares, pulseras, brazaletes, anillos y aretes. Se realizó un análisis interno y externo de la empresa empezando con una entrevista a la fundadora donde se identificaron 3 áreas de oportunidad para trabajar y proponer mejoras como: estructura y formalización del área de mercadeo, comunicación y consumidor y cliente. También se realizó un análisis financiero de la empresa donde se evidenció la disminución de las ventas en el último año. Además, se realizó una entrevista a 102 consumidoras de accesorios personales donde el 81% confirma que compra más de dos veces al año accesorios para combinar con el vestuario. De acuerdo con el análisis realizado para Diana Tous accesorios, es necesario formalizar un área de mercadeo que defina los objetivos corporativos. Para el área de mercadeo se implementará un plan de marketing digital dirigido al segmento objetivo. La integración de la página web y RRSS con un contenido que logre un mejor posicionamiento en la mente del consumidor nacional e internacional. La estrategia de marca consta de la división de las líneas creando una marca para cada DT joyería la marca Premium y la de la línea de bisutería sería Diana Tous accesorios.

Fuente: Universidad Externado de Colombia Formatos de contenido: Tesis

Temas:
Otros
Arte
Administración

Por: Adiela Lissette Carranza Ríos | Fecha: 2020

Ultravans es una Mipyme colombiana dedicada al transporte especial de pasajeros a nivel nacional, entre su portafolio de servicios ofrece: transporte empresarial, transporte turístico, transporte publicitario y ultrabikes (una línea de negocio dedicada al transporte de personas y bicicletas). Dentro del presente trabajo se hizo un estudio externo e interno con el fin de identificar factores críticos que tuvieran impacto dentro de la organización con el fin de definir un plan de mercadeo ajustado a las necesidades de las pequeñas empresas, definiendo planes de acción y lineamientos para la aplicación de los mismos. Asimismo, se estableció un presupuesto para las diferentes iniciativas y las retribuciones esperadas de las estrategias sugeridas para la compañía. Finalmente, se observará un tablero de control que permitirá establecer niveles de cumplimiento y alertas sobre el alcance de cada uno de los objetivos

Fuente: Universidad Externado de Colombia Formatos de contenido: Tesis

Temas:
Otros

Por: Laura Johana Ríos López | Fecha: 2018

This is a work done, from a business idea generated through the subject Marketing Plan at the Externado de Colombia University, studied in the Marketing Management Specialization, promotion 56. Which led the authors to question the way to help new parents and their babies to take a better process in it’s early stages, through oils with natural essences that do not create any type of allergy, the authors understand that the skin of babies is very delicate and deserve all the care. Obtaining in this way a variety of oils for five main conditions that babies present in their first months and years.

Fuente: Universidad Externado de Colombia Formatos de contenido: Tesis

Temas:
Otros

Por: Olga Lucía Gómez Castro | Fecha: 2017

A process of innovation in a micro and small business requires, as in any company, to have its strategic management model established with which to guide the phases and activities to be undertaken and their interrelation, resources to be allocated, the objects to be achieved, structure of support, action plans to achieve it, measurement and evaluation of the process. When we refer to the strategic management model of the company, it is necessary for top management to declare or already have their policy statement, objectives, which may be qualitative or quantitative but that reflect what the company expects to obtain, and principles regarding innovation. The consulting firm TANTRUM offers services focused on the development of strategy, culture and development of innovation projects, creating technological tools tailored to the needs of its customers, including the entire research process of trends at the national level and international, in matters of consulting in innovation with the use of technological innovations in particular the virtual reality, to work models of systems of innovation in micro and small companies, that allow to validate the viability and scope of its projects, based on knowledge management with the aim of seeking new alternatives for business models, new products or services, new production systems, with the aim of expanding their participation in the market or being pioneers in the economic sector to which they belong.

Fuente: Universidad Externado de Colombia Formatos de contenido: Tesis

Temas:
Administración
Otros
Tecnología

Por: Lizeth Yamile Barrera Cabrera | Fecha: 2017

Proposal of a business model that responds to issues addressed form three main axes: Social, enviroment and funcionality in th spaces. Regarding the Local development the rural and artisanal communities of the North Boyaca have reduced their economic activities due to the decrease of tourists in this region. In Enviromental sustainability: people's priorities change, one that takes great importance is the need to use productswith low enviromental impact in buildings: Bioclimatic Architecture. Finally Isolated enviroments; the cities grow and with it the rapidity of the routine, reason form which arises the need to isolate acoustically and thermally the architectural spaces. In this way, Ambiento, Is based on the design, production and marketing of functional products for architectural spaces through the employment linkage of rural communities and the use of biodegradable raw materials. "The creation of functional internal spaces with the use of biodegradable materials linking rural communities for the generation of work opportunities

Fuente: Universidad Externado de Colombia Formatos de contenido: Tesis

Temas:
Otros

Por: Adriana Paola Barrera Rodríguez | Fecha: 2018

Taking into account the problems identified by the oil activities and regulations updates that must be fulfilled for each environmental components which oil sector has to use during its operation, it was necessary to review the changes included in Resolution 631 of 17 March 2015 issued by Minambiente, which are related to the water component, referring to the discharges made to the several bodies of water during hydrocarbon exploration and exploitation activities. Once identified, an analysis was perform taking into account the effects that this changes would have on the oil sector in case they have to modify their processes to effectively comply with the requirements made by Resolution 631 of 2015 of the Minambiente, especially already operative projects, since the competent authority can request updates in their processes in order get covered from the new requirements established.

Fuente: Universidad Externado de Colombia Formatos de contenido: Tesis

Temas:
Tecnología
Otros
Hidrocarburos

Por: Jose David Guerra Bonet | Fecha: 2019

In general, our decisions are based on comparisons with a point of reference, which wlll tell us if something is too much or too little. This paper aims to show how important quantification is, since these quantities help cement the conviction that we may have that an alternative is indicated at the time of choosing it. Mathematics permeates all areas of knowledge, and are necessary to salve problems that we face on a daily basis. Many times our intuition fails to decide, because we are notas rational as we think. This extends to the judges when issuing a ruling; Mathematics can become a very useful tool to objectify such decisions, in some cases challenging our intuition.

Fuente: Universidad Externado de Colombia Formatos de contenido: Tesis

Temas:
Otros

Por: Erika Berón Ortíz | Fecha: 2018

The project consists in the development of a system that allows through a web application to plan and control the routes, carrying out a standardized and massive agenda programming with assignment of routes to the drivers that will provide the home medical service. Also the possibility of controlling the operation by a GPS that guarantees that the drivers are in the point. The system is complemented by the mobile application that shows the route already planned and optimized, with specific information of the people to which each driver must be defined by the client, visualizing at each stop the preferences, conditions, established place and time defined. When the driver enters the application, it will show the best route and travel time according to the driver's current location. The driver can determine which route to take taking into account the traffic in real time and thus minimize downtime. The purpose of this project is to provide an innovative system that plans routes at very low cost to meet the current and future needs of Colombian companies, optimizing the resources of the logistics operation to the maximum.

Fuente: Universidad Externado de Colombia Formatos de contenido: Tesis

Temas:
Otros

Por: Mónica Johanna Cifuentes Villamil | Fecha: 2017

La arquitectura empresarial permite entender y atender las necesidades del negocio y de la empresa, proporcionando una visión integral y coherente. Su principal objetivo es comunicar y describir de manera sistémica a una organización. En este ejercicio a través del marco de trabajo AE se analiza y describe la gestión de la información en una entidad, con el fin de identificar sus características, fortalezas y necesidades actuales; y proponer acciones de mejora para que la organización desarrolle las capacidades requeridas para gestionar la información con calidad y oportunidad, con el propósito de apoyar y contribuir en la tomar decisiones.

Fuente: Universidad Externado de Colombia Formatos de contenido: Tesis

Temas:
Otros
Arquitectura

Por: Shannen Nicole Pinzón Hernández | Fecha: 2020

The ReMakia proposal is framed in the importance of promoting and strengthening artistic processes linked to memory and culture in penitentiary centers, through the search for alliances and the generation of workshops in which interested Persons Deprived of Liberty can find During his time in seclusion, a scenario that starts from his memories, from his experiences, towards the search for reformulation and denormalization of different situations that preceded him and that directly affect his daily life and decisionmaking. It is based on successful experiences that, from culture, have addressed specific issues with Persons Deprived of Liberty both in Colombia and in Spain, France, El Salvador, among others, and is presented as a pilot specifically at the Male District Prison and Women's Annex, in order to have a short-term exercise that can be replicated in other correctional facilities in the city and in the country.

Fuente: Universidad Externado de Colombia Formatos de contenido: Tesis

Temas:
Otros
Arte
Ciencias sociales