Saltar navegación e ir al contenido principal

Estás filtrando por

Se encontraron 3946 resultados en recursos

Por: Diego Ricardo Bernal Marín | Fecha: 2020

This project aims to design a prototype of technological innovation to create a mobile application, which serves as a platform to communicate to professionals of the different specialties offered by psychology with people who require this service. The application will allow you to interact with users who take the service in different ways to perform consultations and treatments. When implementing this prototype it is sought that the user experience is friendly and intuitive, so the application will be leveraged in the use of technologies such as natural language processing (PLN), Artificial intelligence (Al), machine learning, Big data, the use of the internet as a means of transmission, and the internet of things (loT), facilitating contact with professionals quickly and quickly. Preventive consultations, counseling and coaching will be offered, among other services focused on mental health, reducing intermediation costs for those involved, achieving immediacy in access to the service and confidentiality. In this prototyping the step-by-step interaction is presented by contacting a professional who delivers answers to questions via chat as an added value, using tools such as video calling, which allows connection from anywhere in the city and receiving home visits.

Fuente: Universidad Externado de Colombia Formatos de contenido: Tesis

Temas:
Otros
Salud mental
Psicología

Por: Diego Alexander Obando | Fecha: 2018

Para la hotelería en Colombia es muy importante estar preparada para la entrada de grandes competidores en el sector, este plan de mercadeo estratégico nos introduce en los factores más importantes para tener una estrategia de comunicación y distribución de un servicio en el mundo digital, gracias a este medio emergente podemos llegar con nuestras campañas a cualquier parte del mundo con una buena segmentación, podemos empezar a trabajar la base de datos con campañas especializadas para las personas que son clientes del hotel y cumplen con requerimientos específicos. Esta labor se hace mediante la implementación de una página web que tenga una pasarela de pagos y un traking correspondiente para poder hacer el seguimiento mediante UTM para saber de dónde se están generando las ventas y de esta manera optimizar los medios que están generando mayor venta. Por otro lado, se propone otra estructura para la fuerza de ventas donde se descentraliza a la gerencia y la información de los clientes se vuelve propiedad del hotel para tener una mayor posesión de la misma.

Fuente: Universidad Externado de Colombia Formatos de contenido: Tesis

Temas:
Otros
Administración

Por: Jose David Guerra Bonet | Fecha: 2019

In general, our decisions are based on comparisons with a point of reference, which wlll tell us if something is too much or too little. This paper aims to show how important quantification is, since these quantities help cement the conviction that we may have that an alternative is indicated at the time of choosing it. Mathematics permeates all areas of knowledge, and are necessary to salve problems that we face on a daily basis. Many times our intuition fails to decide, because we are notas rational as we think. This extends to the judges when issuing a ruling; Mathematics can become a very useful tool to objectify such decisions, in some cases challenging our intuition.

Fuente: Universidad Externado de Colombia Formatos de contenido: Tesis

Temas:
Otros

Por: Deisy Lisbeth Rodríguez Bernal | Fecha: 2018

Taking into account the problems identified by the oil activities and regulations updates that must be fulfilled for each environmental components which oil sector has to use during its operation, it was necessary to review the changes included in Resolution 631 of 17 March 2015 issued by Minambiente, which are related to the water component, referring to the discharges made to the several bodies of water during hydrocarbon exploration and exploitation activities. Once identified, an analysis was perform taking into account the effects that this changes would have on the oil sector in case they have to modify their processes to effectively comply with the requirements made by Resolution 631 of 2015 of the Minambiente, especially already operative projects, since the competent authority can request updates in their processes in order get covered from the new requirements established.

Fuente: Universidad Externado de Colombia Formatos de contenido: Tesis

Temas:
Tecnología
Otros
Hidrocarburos

Por: Alejandra Montenegro | Fecha: 2017

A process of innovation in a micro and small business requires, as in any company, to have its strategic management model established with which to guide the phases and activities to be undertaken and their interrelation, resources to be allocated, the objects to be achieved, structure of support, action plans to achieve it, measurement and evaluation of the process. When we refer to the strategic management model of the company, it is necessary for top management to declare or already have their policy statement, objectives, which may be qualitative or quantitative but that reflect what the company expects to obtain, and principles regarding innovation. The consulting firm TANTRUM offers services focused on the development of strategy, culture and development of innovation projects, creating technological tools tailored to the needs of its customers, including the entire research process of trends at the national level and international, in matters of consulting in innovation with the use of technological innovations in particular the virtual reality, to work models of systems of innovation in micro and small companies, that allow to validate the viability and scope of its projects, based on knowledge management with the aim of seeking new alternatives for business models, new products or services, new production systems, with the aim of expanding their participation in the market or being pioneers in the economic sector to which they belong.

Fuente: Universidad Externado de Colombia Formatos de contenido: Tesis

Temas:
Administración
Otros
Tecnología

Por: Felipe Flórez Amaya | Fecha: 2017

Proposal of a business model that responds to issues addressed form three main axes: Social, enviroment and funcionality in th spaces. Regarding the Local development the rural and artisanal communities of the North Boyaca have reduced their economic activities due to the decrease of tourists in this region. In Enviromental sustainability: people's priorities change, one that takes great importance is the need to use productswith low enviromental impact in buildings: Bioclimatic Architecture. Finally Isolated enviroments; the cities grow and with it the rapidity of the routine, reason form which arises the need to isolate acoustically and thermally the architectural spaces. In this way, Ambiento, Is based on the design, production and marketing of functional products for architectural spaces through the employment linkage of rural communities and the use of biodegradable raw materials. "The creation of functional internal spaces with the use of biodegradable materials linking rural communities for the generation of work opportunities

Fuente: Universidad Externado de Colombia Formatos de contenido: Tesis

Temas:
Otros

Por: Juan Camilo Barreto Jara | Fecha: 2020

En este estudio se investiga el comportamiento de los actores presentes en la venta y consumo de complejos multivitamínicos en Colombia, dando como resultado una radiografía del sector que permitirá entender cómo los canales comerciales se relacionan con el producto mediante los beneficios y negociaciones pactadas con Las farmacéuticas quienes a su vez realizan grandes esfuerzos en la comunicación y mercadeo de sus productos para médicos especialistas que reconozcan en las marcas componentes óptimos para formular a sus pacientes y así fortalecer su reputación. Con este panorama, nuestro estudio pretende dar alternativas y estrategias propias de mercadeo para poder incrementar su markershare y generan un mayor ROI desde cada una de las líneas a Farma de Colombia, una farmacéutica colombiana que al momento de este estudio se posicionaba en el segundo lugar de la participación de mercado en la categoría. Finalmente, el estudio demuestra cómo el mercado de multivitamínicos en Colombia, gracias a la adopción local de las tendencias globales de autocuidado y prevención de enfermedades, se convierte en una opción para aumentar la rentabilidad de las empresas si estás realizan la adecuada identificación de mercados.

Fuente: Universidad Externado de Colombia Formatos de contenido: Tesis

Temas:
Otros

Por: Ricardo Londoño Uribe | Fecha: 2017

Designer Software Ltda. es una pyme colombiana dedicada a la comercialización de un programa para realizar el outsourcing de nómina en las compañías, su principal función es liquidar y resolver cualquier tema relacionado con nómina en las empresas que adquieran el servicio. Sus principales clientes son compañlas pequeñas que requieren productos relacionados con la liquidación de los salarios de sus colaboradores y gestión del talento humano. El trabajo fue estructurado con un diagnóstico inicial, donde se involucró al gerente de la compañía y a su equipo de trabajo más cercano para revisar e identificar los principales problemas que Designer tenia en el desarrollo e implementación de su plan de Mercadeo inicial. Una vez se concluyó este punto, se planteó una nueva propuesta de un plan de mercadeo con su respectivo cronograma, KPl'S y flujo de caja que reflejaba el costo de la implementación de las actividades. La idea se centró en fortalecer y desarrollar un plan de mercadeo que posicionara a Desigener Software Ltda. en el mercado y esto se viera reflejado en el crecimiento de la compañía en los próximos ocho años.

Fuente: Universidad Externado de Colombia Formatos de contenido: Tesis

Temas:
Otros

Por: Angélica Amézquita Rodríguez | Fecha: 2018

Summit Aseo es una Empresa dedicada a prestar servicios de aseo a empresas, el plan de mercadeo establecido está dirigido a potenciar la línea de Aseo profundo en Hogares, esto con el fin de aumentar la rentabilidad de la empresa y aumentar el número de clientes.

Fuente: Universidad Externado de Colombia Formatos de contenido: Tesis

Temas:
Otros
Administración

Por: Shannen Nicole Pinzón Hernández | Fecha: 2020

The ReMakia proposal is framed in the importance of promoting and strengthening artistic processes linked to memory and culture in penitentiary centers, through the search for alliances and the generation of workshops in which interested Persons Deprived of Liberty can find During his time in seclusion, a scenario that starts from his memories, from his experiences, towards the search for reformulation and denormalization of different situations that preceded him and that directly affect his daily life and decisionmaking. It is based on successful experiences that, from culture, have addressed specific issues with Persons Deprived of Liberty both in Colombia and in Spain, France, El Salvador, among others, and is presented as a pilot specifically at the Male District Prison and Women's Annex, in order to have a short-term exercise that can be replicated in other correctional facilities in the city and in the country.

Fuente: Universidad Externado de Colombia Formatos de contenido: Tesis

Temas:
Otros
Arte
Ciencias sociales